Why do you want to write a book?
Let’s explore your motivations to write and publish a non-fiction book and ask the question, why do you want to write a book? It may seem a bit obvious that you want to write a book; otherwise, why are you reading something about writing a book?
What I mean is that it is important to get clear about why you want to write, what you want to write about, how you will make it all happen and what if you didn’t?
I think writing a book brings together passion, purpose and meaning, which you want to share. You will have a strong desire to inspire and impact others’ lives, as well as wanting to build a brand and business around your book.
Your readers will have expectations. Your role as a writer is to make sure those expectations are met while at the same time fulfilling the purpose of your writing. Getting clear on your “why” will help you gain this clarity.
Today a business book adds an extra dimension to your credibility as an expert. It allows you to demonstrate your expertise, skills, knowledge, experiences, purpose and passion. A business book can help you develop other products and services and be a highly effective marketing tool.
The business benefits include a raised profile, more speaking engagements, opportunities to collaborate with others and options for you to productise your book into other things, such as courses and online programs. Imagine seeing your ideas, concepts and words in print.
Reasons To Write A Book
There are many reasons to consider why you might want to write a book. Here are some for you to consider in no particular order.
Writing in any form is cathartic. Even when writing a book for your business, you will tap into parts of yourself that you may not have considered. Plus, if you are also including some of your stories, you will possibly find that writing about it again is healing.
Your book connects you to others who need to hear your words and others you can work with. When you write, you are writing for one person, and you want to make an emotional connection so that they know what is possible for them.
Writers often have many meltdowns on the way to becoming published authors. Going through the fear and lack of self-belief stage and coming out the other side as a published author is amazing for your inner confidence.
Whether you know it or not, you are an expert. The trouble is, you probably take all your knowledge, skills and experience for granted and assume that everyone else can do what you do too. They can’t. And when you share your transformational process, you will definitely be showing off your skills.
A book gives you a level of credibility that nothing else can. It is proof that you are an authority on your subject. It will help you establish yourself as an expert and earn you respect.
We all have competitors. Some may have written a book. Many will want to. But I bet only a few will have written and published books. It’s said that only 2% of people that set out to write a book actually do. Your book will give you an ‘unfair advantage.’ Plus, this ONE THING can turn into many products and services and provide you with a treasure chest of resources.
Your words will inspire and impact others. You will be able to demonstrate to them that they can do or achieve whatever you are writing about. You are here to show others what is possible in the world.
Convert – leads to customers
A book is a brilliant marketing tool. It is more than your business card; it makes an introduction like no other. It works for you whilst you sleep and prepares your market for you.
Your book is only one way to say what you do. Following publication, you can launch in many different ways to demonstrate and share your message. That could be workshops, online courses, mastermind groups, webinars, live streams, journals, workbooks, blogs, or programs; the ideas are endless.
Over to you – what would you add as your why? Explore your why and get clear and then start thinking about what the next step is.
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