When I was growing up I wanted to be stand on the stage in Wembley and say those famous words ‘thank you Wembley, I love you’ after delivering an awesome gig.

The trouble was I was told that I would never become a singer and so my singing voice became, as predicted not that great and so I would probably be booed off the stage.

That’s not how I want to be remembered. I want to be remembered for the right reasons. I want to be remembered as someone who others thought had found who she was, acted from her heart, highest self and was kind.

And of course, I want people to love my courses, books, cake and my dogs.

I am also happy to be remembered for my quirkiness, intuition, ideas imagination and turning ideas into simple things.

In order to understand how important being the CEO of your is, think beyond where you currently are. Think about who you want to be or become.

I believe that it is who we become on the way to getting what we want that is the most important thing.

Where ever you are heading, you are the captain of your ship, the CEO of your life and your business. That’s a big responsibility. You are charting success for you, whilst mindful of the map laid out for you when you left the soul place.

You probably already know lots of people who look like they have got it together – rocking their lives as it were. Maybe they do and maybe they don’t.

Being the CEO of my life means I have:

  • Learned to love me
  • Found my Happy To Be Factor
  • Discovered the gorgeousness of inner peace

It also means that:

  • I make conscious choices that are connected to my heart
  • I balance my energy daily so that I can work in a great space
  • I am open to opportunities as presented by my soul for personal growth

So how do the 11’cs help me to do that? Consider these points.


Whether you know it or not, you are an expert in your life. Trouble is you probably take all of your knowledge, skills and experience for granted and assume that everyone else can do what you do too. They don’t.

To Do: Remember the conscious competence model where we get to the point of knowing what we know and just doing it.

Here’s your challenge – grab your journal and create a talent map across all areas of your life. Next, mark what you love and then what you are just good at. Reflect. What stands out?


Showing up as the goddess (everyone loves being a Goddess – don’t they) of your life gives you a level of credibility that nothing else can. It is simply proof that you are an authority on your YOU subject. You will be establishing yourself as someone to trust and earning respect in the process.

To do: Look at your list of loves (up there). Which of these are you showing up as a leader in your field for? Which ones are missing? Reflect.

Competitive advantage

We all have competitors, I wonder how many have taken the time out to really consider who they are, what their values represent and how they show up. How are you different?

Living by your core values and from the heart will give you an ‘advantage’. When you know what your competitive advantage is you can:-

  • You communicate to the right people  
  • You communicate the right message 
  • You know what you can deliver on in terms of customer expectations

So what is your competitive advantage? Your brand, pricing, unique services, expert in a niche, turn big pictures into tangible products… Define what makes you different and then talk about these things.

To do: Look at the things that you love how do they make you different and unique. Which ones are sustainable options for the future?

Change agent

By carefully crafting what you stand for you not only become clear about you (change one), you will show others that they can do or achieve. You lead the way and inspire others to change and become their best selves.

To do: Look at the things that you love, consider your competitive advantage and ask in what ways can you use these to inspire others to know what is possible in the world?


Humans love connection and at a time when that is being eroded how can you become a connector? Being your best self and showing up connects you emotionally to your community. It’s the small things that you do from the heart, with kindness and compassion which will leave your YOU mark on others.

To do: How can you show up each day with kindness and compassion and connect your heart to others hearts?

Conscious choices

Making conscious choices that are connected to your heart will guide your life like no other map.

There are some simple rules about becoming fully conscious in your choices and that is to first understand how you do things. If you do not know how you do things, how can you know how to make conscious choices work for you?

To do: Read this article how to become more conscious in your decision making


Carefully decide who you maintain heart and soul contracts with. When something ends, look at the lesson, appreciate the gift and rip the contract up. Move on and embrace people who deserve your love and attention.

To do: Make a list of your a, b, c and d people. Who are your a’s? Who can you move from b to a. And what will you do with the rest?


Actually going beyond the fear and lack of self-belief process and coming out the other side as a person with a who has embraced the grunge of life with grace is amazing for your inner confidence. This is a massive subject which has filled many books. Where do I start? Perhaps with this question?

If you were brimming with confidence what would you do?

Take the leap from the corporate rat race and follow your dreams?  You can start planning now. Start to think about your personal brand and get yourself ready for the big leap. 

Sell up, pack up and travel around the world?  Why not proactively look around for opportunities to make it happen. Ok, the world is a bit restricted right now, but hopefully not forever.

How about that hobby you’d love to turn into a paying business?  Take the first step in doing some research, learn how to monetize it, then take it from there. 

Or are you already in business, but lacking the confidence to step up, step out, or charge what you’re worth?

Whatever that one thing is, if you’re not there yet or toying with how to get there.

To do: If you could confidently say yes to just one thing, what would it be? 


Becoming YOU is cathartic. Actually working out who you want to be and how you want to show up in the world is terrifying, but it enables you to tap into parts of you that may not have considered.

That’s why I love journaling and writing. When I explore me through journaling I gain masses of clarity and I heal. When I write books, I heal again.

To do: Grab your journal again and ask who can I be if I were just me? Be mindful of what comes up and explore that with your coach.


When you know how you got here while enjoying the peace of the present moment, you can contemplate and get clarity of where you are heading next. Clarity comes in the spaces, understanding the lessons learned no matter how horrible and appreciating the ahas from them.

To do: My suggestion is that you sign up for 101 days of being me. Journal every day and you will find clarity.


I believe that to feel compassion for your fellow man you are either born that way or have been tested in some way. That’s not to say that you have, more than for me having been through some tough times made me more aware and compassionate. 

It won’t always be easy; because when it comes to living as a compassionate, non-judgmental human being, the only challenge greater than learning to walk a mile in someone else’s shoes, is learning to walk a lifetime, comfortably in your own. 

To do: Become aware of the heart chakra which is located near your physical heart in the centre of the chest. This centre, when awakened and healthy, governs your capacity to have compassion, forgiveness, understanding, generosity, empathy, caring and love, for self and others. When it comes to making a choice about something take your hand to your heart and connect with your compassion.

Phew, that’s a lot of stuff to do. I’m sure I can think of many more ‘c’s, but it’s time to control myself and not get carried away. Take one thing that resonates with you and head to your journal to explore.

Let me leave you with this final question – Who do you want to become?

Start here with the exploring purpose e-book

My mission is to encourage and empower you to step into the wisdom of your heart, and embrace self-love, self-worth and confidence so that you discover that all-important inner peace.