When it comes to blogging your book, you need to think of blog post ideas that not only delight your readers but make it easier for you to create your content.
Without knowing what your book is about, it’s style, your outline and chapter framework it’s hard to say which of the following blog types would suit you. Take a look through and choose blog post ideas that appeal to you, would delight your ideal reader and make it easier for you to write your book.
First things first you need your book idea, who your ideal reader is what questions they are asking and your outline. With that to hand generating blog post ideas just became a whole lot easier.
Take a chapter at a time
What I do is to outline my chapters using the what, why, how and what if framework which also includes what questions does this chapter answer and key messages. Then, when I have my rough synopsis done I brainstorm blog post ideas per chapter. When I have my ideas then I chose the post type which is best suited.
Let’s say my chapter is includes creating a vision. I’d consider the following blog post ideas.
- What is a vision statement? (What, why, how and what if)
- Why is it important to create a vision for your business? (What, why, how and what if)
- How to create a vision statement for your business? (how to)
- Five benefits of creating a vision for your business? (list)
- What is the difference between a mission and a vision? (see the comparison blog idea)
- The ultimate guide to writing a business vision (see ultimate guide blog idea)
- 20 vision statement ideas and what they tell us (see top lists)
- 7 steps to defining the perfect business vision (see how to blog idea)
- 5 experts share their business visions (Interview and expert advice)
- Joe Blogs shares his top vision tips (Profile)
What, why, how and what if blog post idea
The what, why, how and what if framework appeals to all kinds of learning styles.
Why is about meaning and purpose and it’s your job to let the reader know why this is important for them to know. You want to engage your reader’s attention. You also want your reader to reflect on why this is important to know.
What comes after you have satisfied your readers need for relevance. This information can be facts and theory for example. You want your reader to think through ideas or to formulate ideas.
How then engages your reader to consider how they can apply this new insight to their problems. You might include an exercise or some questions. In this way, your reader can experiment and try things out.
What if is about experimentation, what if, what else or what’s next? Learning by doing. Your reader will want to discover possibilities.
- Exercise to download
- Video (share to YouTube and link back to your blog)
How-To / Tutorial
This is one of my favourite blogs post types as my brand voice is informal and I like to use my blog to teach and educate. Step-by-step guides that teach your readers, how to do something specific can be extremely effective. Readers love practical how-to posts.
Google loves how to posts because you are answering questions that its customers are searching for. These are great for your book as it is likely that you will be sharing some how to stuff in the book. Using the vision example this would be how to create a brilliant vision.
- Video (share to YouTube and link back to your blog)
Personal Story or Experience
Writing means sharing. It’s part of the human condition to want to share things – thoughts, ideas, opinions.Paulo Coelho
People love to find out more about the writer. These can be linked to special days and could be about success or failure and lessons learned. Naturally you can weave personal stories and experiences in your other blogs.
These are great for your book as it is likely that you will be sharing your journey through the book to demonstrate how your experiences have shaped your experiences.
Using our vision example, you can talk about how not setting a vision set you up for failure and the lessons learned and how creating a vision changed your world.
- Cheatsheet for lessons learned
These would generally be anonymous and are designed to show how you solved a puzzle for one of your clients. Include the process you went through and the results. You could link to a research piece to add weight to your ideas. Many books include case studies to demonstrate a point.
List of Tips
People love list posts. Things like 30 ways to or top ten tips for work well. There are endless ideas for a blog like this on just about any topic. You may be including tips at the end of chapters or complete chapters on tips.
- Downloadable resources list (you could include your affiliate links)
Ultimate Guide to
An ultimate guide is a long post and thoroughly covers one subject (This one is about how to write a book proposal). They are usually several thousand words long and do take some time to write. These can become cornerstone content that you can use to add value in different ways. E.g. could add affiliate links, offer it as a downloadable e-book, include links to your products. This kind of blog could be an overview of the whole book or a complete chapter.
- A mini video series to explain the key points.
- Link to a bigger course or program
- Link to your book
I use this kind of blog to interview an author. I interview them on video and ask them to complete an interview form full of questions about them, their book and any tips for other writers.
- Links to author site and books (link via Amazon associates so that you make some money)
In this piece you would ask a range of experts a series of questions and use this to provide great tips and advice to your readers.
- Links to contributors
- Provide easy ways for your contributors to share
All about you/profile
In this blog you interview yourself and share your expert view on something. I would use it to interview myself about a chapter, book or course. You could ask someone else to interview you.
- Links to books and courses
Use this to profile a client who has worked with you. I would write a piece on working with a client and make reference to their book.
- Links to client’s website and book (or whatever service you provide)
Top lists are lists of useful items for your readers. I could for example include top tools for editing books. Using the vision example you could include types of software or other tools to support the process.
- Links to tools using affiliate links
Checklist or cheat sheet
These are practical lists that show your readers how to do something.
- Downloadable sheet (look to the top of this blog where you will find a cheatsheet)
As the title says you are reviewing a product, service, book or course. This is another way to make money by adding affiliate links. Only review items that you believe in.
This is a great way to answer lots of questions around a topic. These are brilliant for search as each of your points will be structured around something your ideal reader is asking.
This is simply a list of common terms and meanings. Consider a list of keywords that get good traffic. If you are planning one for your book, this is a great time to start one.
This is a blog post where you bring together a set of blog posts which make it easier for your reader to go through a process.
There is no comparison between that which is lost by not succeeding and that which is lost by not trying.Francis Bacon
As the title suggests you are comparing two or more products or services. Using our vision example you might compare a vision with a mission.
What is important is that you use the blog post ideas that are most relevant for your way of writing, your brand voice and ones that lend themselves to content for your book. You want to make the editing process easier.
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