August 9

Discover Your Ideal Client By Starting With You

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When you sit down to pen your masterpiece, i.e. write your book, do you stop to consider who you want to read it?

I’ve worked with people who refuse to narrow it down. They want everyone to read it. Well everyone doesn’t want to read your book…

And even if you did know exactly who the ideal client to read your book is there are no guarantees, but you know… We have to start somewhere.

Let’s face it your ideal client or reader is not sitting around filing their nails and hoping that magic answers will find them.

Or maybe they are?

Personally, I get a lot of my answers when I am walking or journaling. And your journal is a great place to start to ask that immortal question – who will read my brilliant book?

It is often in daydream moments that people become aware that they have some questions that need answering.

But what are the questions which gnaw at your ideal clients or readers grey matter? And how do you know how they process the information that they receive – their divine inner wisdom.

For me, my ideal reader is someone not dissimilar to me.

My fiction reading habits are nothing like my mums. I enjoy the whimsical side of fiction to take me on journeys into reflections on the subtler side of life. I love both funny romantic chick-lit and stories with strong feminine roles where they have lived through some tough trauma. And I especially love stories that share another culture with me. I honestly learn so much from reading fiction.

As well as reading fiction, I always have a non-fiction book on the go. I love anything that supports my spiritual journey. I’m currently reading (listening to) How To Break The Habit Of Being you.

I tend to buy non-fiction as books to use for inner reflection and as a guide for my daily journaling. In other words, I buy based on questions I have at that time and I am guessing so do you?

I chose my books from the heart and what my soul wants me to know

I enjoy listening to fiction in the evening rather than having the TV on and non-fiction sometimes when I am walking and more often in the car. I can sit for endless hours if a story captivates me.

However, if a non-fiction book has a meditation that comes on when I am driving the book is often discarded. I often wonder if the authors realise it’s hard to meditate when walking or driving. It strikes me as odd that they wouldn’t have the meditations as separate resources.

So… There’s a little glimpse into me. Ok. I haven’t revealed much, but it’s worth starting off with what you enjoy as a reader.

When you write for your ideal client or reader you are writing to one person so that you become ONE and are communicating heart to heart, soul to soul. If you have ever wondered why some people engage and others don’t, then you will know that saying birds of a feather flock together is a truism.

People like people, like us and your ideal reader, maybe like you. That doesn’t mean that you can’t go through the whole buyer persona process, it means – begin with you and then work outwards.

Let’s answer the question – who is your ideal client – the person who want to read your book?

There are many, many ways to discover who your ideal reader is.

We often start with a very practical outward approach, because that is what we are taught in marketing 101. When I recall the marketing lectures I received as part of my MBA and many marketing courses it felt as if it was a very head led approach. I can’t recall anyone ever saying let’s map out who we are, our story and what we stand for first.

When I worked in a corporate environment where we were manufacturing products, we had to for practical reasons look at our capabilities and assess the risk and perceived financial gain of going into new markets.

Then I had a client suitability matrix which scored each prospect on a set of five criteria. We looked at, for example, the markets they operated in because our products were designed to meet the needs of that market, then there were things like their ability to pay because the cost of setting up production lines and forward buying raw materials was expensive.

As part of my role, I created case studies – stories of how we had solved problems and created innovative solutions for our clients. The salesperson was the initial point of contact and they and the business we were selling into had to make a personal and emotional connection, which they did in a variety of ways including the case studies.

So what has this got to do with your ideal client or reader?

You need some way of creating a set of criteria to work from, and it has to start, as it does above with you. Instead of fretting about them ask these questions about you first.

Start here with this very practical approach used to discover who your ideal reader is. Go through each of these as you.

Demographics

Who are they? E.g. age, sex, education level, income, marital status, occupation

Psychographics/Sociographics

  • What are their challenges, concerns and hearts desires?
  • What are their views, what do they think about things?
  • How do they feel about where they are in life?
  • What keeps them awake at night?
  • Where do they hang out online?
  • What do they love to do at the weekends?
  • What kind of books, newspapers, or magazines do they read?
  • What kind of movies do they love?
  • Who is their hero/heroine?
  • Are they introvert/extrovert/opinionated/shy?
  • What kind of stuff do they like to buy?
  • What are their characteristics? 
  • What are their values, passions, attitudes, friends, hobbies, etc.
  • What or who influences them?

Geographics

Where are they on and offline?

Their story

What might their story be?

For example, I have written but not published a book called Healing Osteoporosis Naturally. So, one can easily guess that my reader’s trauma will be around discovering they have osteoporosis and what to do next.

Is your ideal client or reader led by their head or heart?

Once you have been through the above to get to who your ideal reader is led by their heart or head. Think about your buying process. Do you start with your heart (passion), then check in with your gut and then your head? Or do you go through strict head led criteria? Or does it depend on what you are buying?

You are looking for an emotional connection. Consider passion, making meaning and stories.

Now apply your buying process to the last few books that you purchased. What does this tell you?

Passion

This reader comes from their heart and they want to read a book that will connect with their passion and enable them to make their world a better place. They will have a journal by the side of their bed and will delve deeply into themselves and their values. They will consider how they can serve the world. They do not measure success by the figures on a spreadsheet, but more about the impact they can make in the world.

Meaning

This reader wants a book that invites them to dive deeply into their feelings. They want to be guided into how to explore what your stories and message means to them. They are all about making meaning in the world. They are searching for meaning in all aspects of their life. When you write for this reader you are helping them to find meaning in their lives so that they can do the same for others.

Head

This reader is practical, and they like systems and processes. You will find them setting goals, and using your book to create accountability. Your book will teach them something practical. They like action and getting things done.

Are they one or all?

Your ideal client or reader can be one or all of the above and I’m guessing that they are all three – what do you think? When you structure your book consider who you want to speak to, where and in what way. When you design a chapter framework decide which part speaks to which aspect of your reader.

Draw you as your ideal reader

Last but not least, draw a picture of yourself as your ideal client or reader, add in all of the attributes you discover and keep it where you can see it. After a few days start to think about your ideal client or reader and explore what else you may want to add.

Here’s what to do next

Need some help getting that book out of your head? Book a Power Hour


Tags

ideal reader, writing a book


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