February 21


When you discover what your ideal reader is thinking you will be amazed.

There are many ways and places to discover your ideal reader. One is segmentation where you look at demographics, behaviour, psychographics and geographics. When you segment your readers, it makes it easier to write the book and to market it.

This is something that I am sure you have done for your business and something that you review to ensure that you attract the right clients.

Just recently I had fun brainstorming my ideal clients while at the same time uncovering my business values. As I sat and journaled about my values it occurred to me (doh) just how fundamental the integration of these are. I had some wonderful insights. It’s funny how you forget this ‘stuff’ when you are focused on other things.

I’d been hanging around Amazon doing some market research for a new book and picking up some juicy stuff. It struck me that if I held my first thoughts about my ideal reader and my business values in mind as I researched, I could see if my hypothesis about who my ideal reader were true.

What was I looking for in an ideal reader?

Firstly, I wanted to find books that were in my genre (of course) that were specifically aimed at females over 45. My main aim was to discover what they liked or disliked about certain books from the reviews. I was also interested in their language, how they perceived that this book had helped them and if what kind of book my ideal reader would like to read.

Many people can find this kind of research boring, however, bear with me it is fascinating. When we do market research for a book or anything we are looking for clues. I call them genius gaps (where our genius can slot in). These are opportunities to address something that is missing or to express it in our unique way.

It isn’t about copying, it’s more about feeding our imagination.

What does your ideal reader want?

  1. Have your book idea in front of you and review it first
  2. Brainstorm who your ideal reader might be
  3. Ask, what do I want to learn? (Language, likes, dislikes, I’m just mooching at this stage)
  4. Write a list of whatever strikes you and your imagination
  5. Reflect

Now it’s up to you to sort out what you have learned from your foray into the book reviews on Amazon.

What can you learn from your potential ideal readers?

What does my ideal reader love?

Ideal reader and book review 1

In this example, our ideal reader likes that the writer uses her experience, backed by facts and research. Other things that stand out are:-

  • Ideas
  • Sticks to the point
  • Inspirational
  • Confidence
  • Short and readable

You may find something else useful in this. For me, this person appears to be my ideal reader.

Read the negative ones too

Ideal reader and book review 2

Compare the negatives ones. In this example there are more positive than negative. And because the author is famous, you would expect a lot of reviews which is why I have chosen it as an example.

This reader is disappointed in the focus on self. When I read this I think, this person would love a how to manual on insert subject matter. In addition, I imagine the author was aiming for authenticity and transparency, but our reader has found their values crossed.

Oh well, you can’t please all of the people all of the time, can you?

You can lose yourself for hours doing this. Remember to be prepared and allocate just one hour. Reflect and then journal about what you have learned about your ideal reader.

If writing a book is on your do now list…

For private coaching I offer the following if you are unsure which you want and need, please connect with me.


ideal client, ideal customer, ideal reader

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