Personal Brand Strategy

Create powerful, heart-led strategy and build an incredible and magical personal brand

Personal Brand Strategy

Lead the way with a powerful strategy


What is your story and how do you use it to position your brand?

The first step is to uncover your story and ensure that it is commercially viable and could be turned into powerful, heart-led content that works hard for you.


We use your story combined with your purpose to bring your powerful content to your life.

The outcome is that what you share feels like the real you and you enjoy sharing.


Once you have the right strategy, you can decisions about how you will implement it. 

You make work your strategy yourself or you may outsource some of all of it - we'll chat about how to make this work for you.

Powerful content strategy

Is your content working for you? What content do you have?

Perhaps you have an e-book but no lead magnet. Or a book, mini-course, course, program and of course blogs which don't have any joined up thinking.

Maybe it's a bit of mess and just needs some magic sprinkling on it.

Personal Brand Strategy

Powerful, heart-led content sells!

You don't need more information, you want a content strategy that works. You want to make this easy for yourself. You want your content to sell your business, brand, book, course or program.

We start with

An audit that covers you and your business.:-

  • Your heart's desires
  • What you want to create in the world
  • Who you want to impact
  • Your current vision, passion, purpose, mission, values and core message
  • Current products and services
  • Competitors and your market
  • What is working and what isn't
Strategic plan

Next comes the strategic plan, where we will map goals, outcomes, milestones and resources.


We will ask what are the priorities?

After which we will drill down into the details - because you will want a plan of how to implement all of these great ideas

Sounding Board session

Then we will run a sounding board session where the ideas will flow.

Nothing is discounted.


The quirkier the better. In there will be something that speaks to your heart.

We can follow each of these to find out if they really are the 'thing' you want to run with.

We'll also look at how these connect with your story - the story of your brand.


Finally the feedback and measurement stage.

Now we want to know how will you measure success, it’s not always about the profit, other metrics count, what are they? 

Feedback – what is working, what isn’t, what needs tweaking, putting on the back burner or ditched?


We will also get clarity around the way forward:-

  • Your vision, passion, mission, values and core message
  • Goals
  • Story and how to use it
  • Product ideas
  • Processes
  • Personal brand strategy ideas
  • Content strategy ideas
What's next?

What else do you want and need to create to take your business online?

  • Book or e-book
  • Courses
  • Signature program
  • Something else?

Personal Brand Strategy

This is a 121 service, I am here as your guide as we intuitively discover and uncover what it is you want to create in the world and who you want to inspire and impact.

We'll create a powerful heart-led content strategy for you, which will help you to build your personal brand.

Dale Darley

Take a look at this complimentary presentation to get an idea about what we can cover... Your strategy.

You will walk away with beautifully alligned content and a roadmap for success.

The steps

What does your heart desire?

Start with your heart and get really clear on what it desires and the kind of impact that you want to make

What is your story?

What's your story and what do you want to create in the world

Your reason for being

When you know why you are here and who you are here to inspire and impact with your story, creating powerful content becomes easier


What is the vision for your business?

Your content strategy

Get the right strategy for your business.

Market research and customers

Discover the gaps in the market and who your ideal customer is


Put together the implementation plan

Products and services

Decide what products and services sell your story in the best way for you


How is your strategy working for you?

Investment:  Monthly mentoring €795 per month

Meet Dale

Dale Darley is a Strategist, Writer, Author and who works with her clients to support them to connect with their hearts, turn their story, purpose and knowledge into products with which to inspire and change the world.

I am your friend and guide who walks with you as you learn to fly. 

I would like to invite you to step into all that you are, wish to become and want to express.

Together we will unleash your creativity, develop the strategy, book, course, program or whatever else is a part of your fully aligned and expressed life. 

Dale lives in the hills with her two rescue dogs.

LEGAL DISCLAIMER: Please note that legally we cannot guarantee any incomes or sales results, no coach or mentor can. Your results will vary and depend on many factors including but not limited to your background, experience, skill set and work ethic, we simply provide what has worked for us. Our program covers content creation and strategy, marketing and implementation is outside of our remit. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, this is not for you.