We will only keep your information for as long as we are either required to by law or as is relevant for the purposes for which it was collected.
The updated Directive came into force on 26 May 2011, which means all EU countries should have brought the new requirements over cookie usage into law. The UK government has deferred the new directive requirements for a year while they try to work out a common sense way for UK businesses to comply with the updated Directive requirements. A full explanation of ‘cookies’ can be found at http://www.allaboutcookies.org/
You will see a pop up with these words on every site you visit and will have to install a cookie opt-in yourself.
Data that we collect
We may collect and use various information, including some or all of the following relating to you names, genders, email addresses, postal addresses, telephone numbers, dates of birth, photographs, Website usernames, passwords, payment card details, references, education and qualifications, work history, preferences and opinions.
If you contact us and ask us to send you any information, a download, subscription, or purchase a product or service we will put your details on our sales and marketing database and send you what you asked for.
If you have asked to be subscribed to a particular newsletter you will be added to a list. We operate ‘double opt-in’ lists and you will need to reconfirm your subscription before anything is sent. Any automated email sent to you will have an unsubscribe option on it that can be triggered at any time.
We use automations (this is a sequence of emails that are sent when you ask for something in particular) to send you information you asked for, to send you products you have bought and to administer services you have subscribed to. You can unsubscribe from these at any time.
We monitor who reads our mailing and automations, how many times, and which links you choose to use and read. We use this information to help us improve what we send. You can remove your information from this monitoring by disabling cookies on your website browser before opening emails from us.
We may also use your email address that you initially submit to us to send you an email with information about Dale Darley and to enable you to commence using the Webservice.
We may use your contact details to respond to you any queries you raise with us.
If we have any services that require a password, we may email you with your password if you tell us that you have forgotten it.
We may also use your data to send you feedback forms to complete our services.
We may further collect (or allocate to you and you may change) a username and password to use restricted parts of the Website. We use that to enable you or anyone you represent or who represents you to access your restricted parts on the Website.
You must only submit to us, or the Website, information which is accurate and not misleading and you must keep it up to date and inform us of changes. By submitting data in respect of you and anyone else, you must ensure that you have full authority and consent to supply us with that data on their behalf and you warrant to us that you have that authority.
If you pay us by credit card or PayPal, we use an external secure processor. We do not receive your credit card details. We usually do not take telephone or email orders and the only way to pay us is online via that secure processor.
If you pay us by BACS or direct transfer, we know only what the bank identify – usually the name of the person who paid us and how much and the reference number.
As part of our invoicing and admin systems we hold data to show invoice details, methods paid and when you paid. We hold similar information about our suppliers.
Other uses of your personal information
We may also send you other information about us, promotions, further events, our newsletters, and anything in which you show an interest. If you would prefer not to receive any of this additional information as detailed in this paragraph (or any part of it) please send us an appropriate email [firstname.lastname@example.org] specifying which information you do not wish to receive. Within 7 working days of receipt of your instruction, we will cease to send you information as requested. If your instruction is unclear we will cease to send you all information referred to in this paragraph.
We also work with your data to improve our services. This may include, monitoring the number of visitors to our website, how you found us, where you came from and which pages you view when visiting our site. At this stage we do not know who you are, just where a visitor arrives and where they go. We do not harvest or collect email addresses from website visitors. If you don’t contact us and give us your email, we don’t have your details.
We also use Facebook pixels to figure out what type of person visits our sites so that we can create advertising that appeals to our customers and potential customers. This does not mean that you will be contacted or monitored, it is simply part of our marketing and typical customer profiling.
Where else do we get data about you from?
The majority of our information about you comes from you. If you have a business website we will add that to our contact record in our CRM (which is held in a secure online server), along with your contact details. Our CRM lets us know you have a LinkedIin profile, Facebook page or Twitter account. If we are in contact via those mediums we may add that to your customer record so we remember to check in those places for messages from you. If your account details are private we will not see them.
Third Parties and Links
Security and where is your data held
We use service provider packages for everything – customer records, email, accounting and courseware. We have carefully selected suppliers with appropriate security standards. Our suppliers have in place appropriate technical and security measures to prevent unauthorised or unlawful access to or accidental loss of or destruction or damage to your information. You are responsible for protecting against unauthorised access to your password and to your computer.
We hold financial records going back far enough to satisfy HMRC and CRM records for five years. If you have contacted us but never purchased from us, you will remain on the list you joined until you unsubscribe from that list. We clean our lists from time to time and unsubscribe people who do not read anything from us. But in order to avoid adding you again by mistake, unsubscribes are kept on an unsubscribe list.
Want to see what we hold on you?
If you want to know what information we have about you please email email@example.com and give us your name, email address(es) and we will happily do a search and send you screenshots of what we have. We may ask you for further proof of who you are first. If you are not happy with being on any of our lists you can simply unsubscribe. If you want to be removed from our customer records, please let us know.
You have the right to know what information we are collecting on you, to amend it and ask for it to be deleted. If you have purchased a download or course from us you have a customer account and you can see the information you shared with us. This data will also go into our accounting and customer record software.
We will not collect any information that is not necessary to running our business. If you feel for some reason we have information we should not be keeping, or it is out of date or otherwise wrong, please let us know and we will take appropriate action. If you want us to remove information about you, let us know.
If you have a complaint about the way we are handling your information or how we have responded to a request for information or removal, please contact us. We are covered by the Information Commissioner for the UK.
In May 2018 the law changed and we now collect and handle data in accordance with the new law. Please check back to see what we have implemented.