Your privacy is very important to you and us. We shall, therefore, only use your name and other information which relates to you in the manner set out in this Privacy Policy. We will only use your personal information in a way that is fair to you. We will only collect information where it is necessary for us to do so, and we will only collect information if it is relevant to our dealings with you.

We will only keep your information for as long as we are either required to by law or as is relevant for the purposes for which it was collected.


According to EU Directive – ‘Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011’, also known as the EU Cookie Law, we need to ask you for permission to use cookies. These are small pieces of information which are stored on your computer and sent to the web server with each request.

The updated Directive came into force on 26 May 2011, which means all EU countries should have brought the new requirements for cookie usage into law.  The UK government has deferred the new directive requirements for a year while they try to work out a common sense way for UK businesses to comply with the updated Directive requirements. A full explanation of ‘cookies’ can be found at

You will see a pop-up with these words on every site you visit and will have to install a cookie opt-in yourself.

Please scroll down and read about how we use cookies.  You can also go to your control panel, internet options and privacy and set the way you want your computer to work with cookies. We need the authorisation to store Cookies on your computer

This website is based on WordPress and uses plugins. This means it uses cookies to save some settings about your browser and whether you are logged in or not. These cookies are not nasty. They can’t read your emails, drain your bank accounts or take pics of you naked at the keyboard typing…

If you prefer not to allow us to use cookies, you will be unable to use this site and will be redirected to another site which explains these rules.

Cookies are tiny text files which identify your computer to our server as a unique user when you visit certain pages on the Website, and they are stored by your Internet browser on your computer’s hard drive. Cookies can be used to recognise your Internet Protocol address, saving you time while you are on or want to enter the Website. We only use cookies for your convenience in using the Website (for example, to remember who you are when you want to amend your data without having to re-enter your username and password) and not for obtaining or using any other information about you (for example, targeted advertising). Your browser can be set to not accept cookies, but this would restrict your use of the Website and may prevent us from providing the full range of facilities to you through the Website. Please accept our assurance that our use of cookies does not contain any personal or private details and is free from viruses. Please take steps to amend your browser to screen cookies so that you only accept relevant cookies.

Data that we collect

We may collect and use various information, including some or all of the following relating to your names, genders, email addresses, postal addresses, telephone numbers, dates of birth, photographs, Website usernames, passwords, payment card details, references, education and qualifications, work history, preferences and opinions.

If you contact us and ask us to send you any information, a download, a subscription, or a purchase of a product or service, we will put your details on our sales and marketing database and send you what you asked for.

If you have asked to be subscribed to a particular newsletter, you will be added to a list.   We operate ‘double opt-in’ lists, and you will need to reconfirm your subscription before anything is sent.   Any automated email sent to you will have an unsubscribe option on it that can be triggered at any time.

We use automations (this is a sequence of emails that are sent when you ask for something in particular) to send you the information you asked for, to send you products you have bought and to administer services you have subscribed to. You can unsubscribe from these at any time.

We monitor who reads our mailing and automations,  how many times, and which links you choose to use and read. We use this information to help us improve what we send.  You can remove your information from this monitoring by disabling cookies on your website browser before opening emails from us.

We may also use your email address that you initially submit to us to send you an email with information about Dale Darley and to enable you to commence using the Webservice.

We may use your contact details to respond to you any queries you raise with us.

We may use your contact details to inform you about developments or changes with Dale Darley and any other websites Dale Darley owns (including, without limitation, updates to the Website Terms of Use).

If we have any services that require a password, we may email you with your password if you tell us that you have forgotten it.

We may also use your data to send you feedback forms to complete our services.

We may further collect (or allocate to you, and you may change) a username and password to use restricted parts of the Website. We use that to enable you or anyone you represent or who represents you to access your restricted parts on the Website.

You must only submit to us, or the Website, information which is accurate and not misleading, and you must keep it up to date and inform us of changes. By submitting data in respect of you and anyone else, you must ensure that you have full authority and consent to supply us with that data on their behalf, and you warrant to us that you have that authority.

Financial data

If you pay us by credit card or PayPal, we use an external secure processor.  We do not receive your credit card details. We usually do not take telephone or email orders, and the only way to pay us is online via that secure processor.

If you pay us by BACS or direct transfer, we know only what the bank identifies – usually the name of the person who paid us and how much and the reference number.

As part of our invoicing and admin systems, we hold data to show invoice details, methods paid and when you paid. We hold similar information about our suppliers.

Other uses of your personal information

We may also send you other information about us, promotions, further events, our newsletters, and anything in which you show interest. If you would prefer not to receive any of this additional information as detailed in this paragraph (or any part of it), please send us an appropriate email [] specifying which information you do not wish to receive. Within 7 working days of receipt of your instruction, we will cease to send you information as requested. If your instruction is unclear, we will cease to send you all information referred to in this paragraph.

We also work with your data to improve our services. This may include monitoring the number of visitors to our website, how you found us, where you came from and which pages you view when visiting our site.   At this stage, we do not know who you are, just where a visitor arrives and where they go.   We do not harvest or collect email addresses from website visitors. If you don’t contact us and give us your email, we don’t have your details.

We use cookies to enable us to use things like google analytics.  You can disable cookies in your browser if you don’t want us to collect them.   If you arrive at our website through a referral from an affiliate, they will use cookies so we can join the dots and pay them if you decide to buy something from us.

We also use Facebook pixels to figure out what type of person visits our sites so that we can create advertising that appeals to our customers and potential customers. This does not mean that you will be contacted or monitored. It is simply part of our marketing and typical customer profiling.

Where else do we get data about you from?

The majority of our information about you comes from you. If you have a business website, we will add that to our contact record in our CRM (which is held in a secure online server), along with your contact details.   Our CRM lets us know if you have a LinkedIn profile, Facebook page or Twitter account.  If we are in contact via those mediums, we may add that to your customer record so we remember to check in those places for messages from you.  If your account details are private, we will not see them.

We may pass your details to others to enable us to collect payments from you, to analyse data and to provide us with marketing or customer service assistance. We may exchange information with third parties for the purposes of fraud protection and credit risk reduction. We may also disclose your details as described elsewhere in this Privacy Policy.

Other than as set out in this Privacy Policy, we shall NOT sell or disclose your personal data to third parties without obtaining your prior consent unless this is necessary for the purposes set out in this Privacy Policy or unless we are required to do so by law.

The Website may contain advertising of third parties, dedicated pages operated by third parties and links to other Websites or frames of other Websites. Please be aware that we are not responsible for the privacy practices or content of those third parties or other Websites, nor for any third party to whom we transfer your data in accordance with our Privacy Policy.

Security and where is your data held

We use service provider packages for everything – customer records, email, accounting and courseware. We have carefully selected suppliers with appropriate security standards. Our suppliers have in place appropriate technical and security measures to prevent unauthorised or unlawful access to or accidental loss of or destruction, or damage to your information. You are responsible for protecting against unauthorised access to your password and to your computer.

Retention periods

We hold financial records going back far enough to satisfy tax authorities and CRM records for five years. If you have contacted us but never purchased from us, you will remain on the list you joined until you unsubscribe from that list.  We clean our lists from time to time and unsubscribe people who do not read anything from us.  But in order to avoid adding you again by mistake, unsubscribes are kept on an unsubscribe list.

Want to see what we hold on you?

If you want to know what information we have about you, please email and give us your name and email address(es) and we will happily do a search and send you screenshots of what we have. We may ask you for further proof of who you are first. If you are not happy with being on any of our lists, you can simply unsubscribe.  If you want to be removed from our customer records, please let us know.

Your rights

You have the right to know what information we are collecting on you, to amend it and ask for it to be deleted.  If you have purchased a download or course from us, you have a customer account, and you can see the information you shared with us.  This data will also go into our accounting and customer record software.

We will not collect any information that is not necessary to run our business.  If you feel, for some reason, we have information we should not be keeping, or it is out of date or otherwise wrong, please let us know, and we will take appropriate action. If you want us to remove information about you, let us know.


If you have a complaint about the way we are handling your information or how we have responded to a request for information or removal, please contact us.   


Any material changes to the way in which we use your data will be described in future versions of this Privacy Policy. Each time you submit data to us, enter the Website, use the Webservice, or upload data onto the Website, you agree that the Privacy Policy current at that time shall apply to all information which we hold about you.

By submitting data to us and using the Website, you consent to our use of your data and of anyone you represent in the manner set out in this Privacy Policy (as amended), and you are responsible for ensuring that you have the authority to consent on behalf of anyone about whom you submit data to us.

GDPR changes

When the law changes, we collect and handle data in accordance with the new law. Please check back to see what we have implemented.