Steps to personal branding success - Dale Darley

Personal branding is the process by which we market ourselves to others.  Using our personal brand, we can leverage the same strategies that make celebrities or corporate brands appeal to others.  Just like businesses need to find their niche so do you. The key to your success is to , your passion, live it and get compensated for it.

Be you, build your personal brand, get noticed

  • Hoping to get noticed?
  • Talented, but not well known?
  • Stuck in a career, business or life rut?
  • Feeling stressed and going around endlessly on the hamsters wheel

Understanding your personal brand and you will understand the direction of your life, business
 or career and enable you to create a unique position for you.  It will help you to focus on how you create value for you and the people in your life.

Personal branding is creating something special you believe in and have passion about. It separates and differentiates you between your peers, colleagues and competitors.

For leaders personal branding is critical to your success.  You need to be fit for success and to be fit you need to invest in ME Limited.

The steps to personal branding success

1. Become clear about who you are

It is vital that you get to know who the real, authentic you is and what you want.  We often try to be what we think others want us to be.  Personal branding is about getting in touch with you, your values, passion, purpose and vision and remaining authentic.

2. Surround yourself with the right people

Hand select the people that you want to work and play with and make it a habit to communicate regularly. How you interact and communicate with your network are key components of your personal brand. Nearly all of the people who are key to your success are not within your team, they are all of the other people out there, watching you.

You need to spend time building your networks, they are as important as your skills and experience.  These take time and commitment to nurture.  Think what you can give them and then when you need something people will remember and be only too happy to help.  Remember to pay it forward.

3. Build your confidence and banish fear

The lack of trust in our own abilities can be damaging to our potential, as it can stop us from doing the things that we are really capable of doing.  Find out what it is you fear and work to find ways to build your confidence.  Think about what your confident self would look like, might be saying or doing and consider what steps you need to talk to walk into that person.

No one will know that you lack confidence unless you tell them, so fake it until you make it.  Of course, I don’t mean that you pretend to be someone you are not, simply tell yourself that you have these qualities, your mind and body are one.  Before long it will be true.

4. Communicate effectively

The effective exchange of information is essential for relationships of all kinds. Communication is more than what you say,  it’s about learning to listen, building rapport, seeking to understand and be understood and it’s about learning to tell the stories of you and your brand effectively.

To build your brand you must become your brand champion and to do that effectively communication of who you are and what your brand stands for is imperative.

You need to learn to talk the same language and you need to learn how to tell your stories.

5. Package yourself and be remembered

Your brand position is the place you occupy in the mind of your network. It’s how they think of you as compared to other people.

The ACTUAL product is YOU.  Your physical features, how you present yourself, your dress code, how you communicate with others, the value that you bring, experience, know how, skills, talents and what you say and do.

Look at what makes you unique and different and find ways to package that so that your brand is remembered and sought after.

Take a moment and look down at your shoes, did you remember to polish them?  It may seem insignificant, but it could be the make or break component.  What about your car, proud to share a ride?

6. Write a book

Writing a book is a great way to position ‘you’ as a credible expert and to reach out to the world with your story and message.

It allows you to demonstrate your expertise, skills, knowledge, experiences and passion.  A book can support your career and be used as a highly effective marketing tool.

The business benefits to you could include a raised profile, more speaking engagements, opportunities to collaborate with others and build your oganisations brand at the same time.  All designed to give your marketing and personal brand a huge boost and and open up personal opportunities.

7. Stay healthy and de-stressed

A healthy body and mind will make it easier to demonstrate a healthy brand. Looking after your body by exercising regularly, eating well, getting regular sleep and reducing stress can make you feel good. Feeling good about yourself can affect the way you think and feel. It can give you the confidence to help you to achieve what you want in life.

Are you amongst a growing number of people are struggling to cope with the demands upon them? Are eating more convenience foods on the run, working longer hours and finding less time to exercise and not paying attention to your health issues?

A fit person can function without a business, but can your business or career develop and grow without a fit person?

A healthy lifestyle includes activity, proper eating habits, focus on your energy systems and a clear mind.

8. Promote your self effectively

Promotion is just one part of the personal branding mix. It involves managing, controlling and influencing how others perceive you and think of you.

However, you can’t make yourself famous or even well known, others do that for you.  To promote your brand you have to work on the impression you are having on people around you.

9. Measure your success for repeatability

You will know that you are successful because you get repeat business, are asked to speak, contribute to articles, blogs and books, people follow you on social media and others recommend you.

However, your brand is measured by the reputation held in the hearts and minds of others.  To find out what others think, you will have to ask them.


Whether you want one, you already have a personal brand – simply by being you, you have a brand. What you do with it, is up to you. If it needs changing then you make the choice to do that.


Dale Darley

Personal Brand Strategist and Author. I want to inspire people to get connected to their hearts, know and do what they love. For those people to become an inspiration and show others what is possible in the world. Mum to three dogs and a family of swallows. Life without cake is a life unlived.