In this first ugly truth of writing a book article, I am going to cover writing the right book. The truth is that one of the biggest reasons that many people go no further than an idea is because it is not the right book.
When it’s not the right book, what we often do, myself included, is to:
- Buy into writer’s block
- Chase a shiny thing over there
I get it; I truly do. I have written 100’s 1000’s of words over the years. Some I have published, many I have shaped into books, and they languish like a dastardly rotter on my hard drive, and some are still crashing around my brain screaming write me.
But there are only so many hours in a day, and it is deciding which one is right for right now because our time is precious.
Writing the right book will make a difference to you and your reader.
Writing a book for right now
The ugly truth is that many people want to write a book because:
- They think they should
- Someone told them they should
- They have lots of ideas, but none of them makes sense to write (A problem with creatives like me with too many ideas)
- Everyone else is doing it (that doesn’t mean it’s the right thing to do)
- They have stuff, stories and experiences that they want to share but no clear idea how they will use these ideas
Without a clear focus, a book is unlikely to get written. And perhaps for you, that is the way that it needs to stay.
Let me give you an example. Betty (a made-up name) came for a power hour. She had a lot of stories about her life experiences and felt that these stories would help someone. The stories were not aligned with her brand or business or how she wanted to pivot her business.
The stories had no focus or theme. Betty didn’t know who the someone was, and she had no idea what to do with the book once it was written. All she knew was that she wanted to do this because she believed in her experiences and how they could help others.
This is quite normal, and it’s a great starting point to explore from. However, things got easier once Betty could think about her strategy, why she wanted to write a book, who it was for and what she would do with it.
Writing a book from your Zone Of Brilliance
If you are writing a non-fiction book, I like to encourage my clients to discover what their Zone Of Brilliance is and write from there. Aspects of the Zone Of Brilliance are:
- This is where you can do it (whatever it is) easily, and you love doing it
- It brings you joy, inner peace and contentment
- You are in the flow, and your creative space, exploring and experimenting
- People can see you shining brightly when doing and sharing it
- Place where passion, purpose and meaning meet and you are profitable
- Gives you a sense of fulfilment
- You are doing good in the world
- You challenge your comfort zone so that you don’t stagnate
This is different from your Zone Of Mastery, which is similar, but this zone, while using your skills, it lacks the deeper meaning that your Zone of Brilliance offers you.
Having said all this, I believe that if you want to write a book just because, then just do it. Writing needs to be a pleasure, and if you can’t be bothered with all of the brand and business stuff – do it as a passion project and see how it evolves. You’ll learn loads, and no experience is ever wasted.
However, if you want one aligned with your brand and business and the one you want to build your products and services around, head to this masterclass and discover your Zone of Brilliance Book. This could set you off on the right path to the right book.
When you know why you can start to plan your book
You find your answers through introspection and allowing what needs to come in the spaces. It takes a while to plan, write, edit and publish a book, so it does need to be the right book.
Writing a book needs a strategy
That makes sense, right? So perhaps this is a good time to audit your business and eliminate the clutter. That’s what I am doing right now, and I am being ruthless. Which is actually quite stressful because I feel quite attached to my stuff.
Once you have cleared the decks, you can look at your book strategy. A strategy will:
- Help you focus
- Keep you on track
- Save you time and money
- Let’s you see where the greatest opportunities are
- Know how to grow the business with the right products and services
Do not write it first, and make it perfect, then find that they (and you) don’t love it, can’t do anything with it, and there is no appetite for it.
Test, test, test
Get your message right, test the market and consider the pathway to profitability.
I don’t want to put you off, but in reality, most people rarely deliver a real number one bestseller (e.g. New York Times). Instead, most are like me and become Amazon bestsellers (think categories). This means that your book is a catalyst for other things.
The right mentor/coach will push you to think about these things and how your book idea will fit into your future.
Write a little book
Unless you are my mum, most people find it difficult to read long books. I know I do. I want to know what to do and how to do it. Yes, I do love stories, but I prefer short ones.
Many people driven by social media have shorter attention spans. They want something to consume quickly that gives them a result before the sun sets. This could be good news for those with a series in mind.
With longer chapters, there could be a feeling of a lack of progress, so having shorter chapters in a little book means that people feel that they are achieving something. If you are anything like me, my patience runs out.
And you can get it out in say 8-12 weeks rather than a year and feel like you have achieved something. This works for me, perhaps it will you too?
When thinking of writing a book start with your Zone of Brilliance
- Have a strategy
- Test stuff
- Get a mentor