The Author’s Lounge

Ready to write and turn your non-fiction book into a successful business?

Join The Lounge The Book Marketing Strategy Canvas

Book + Beyond: Write, Strategize, and Grow

This is where my legacy content lives and I continue supporting non-fiction writers.

The Author’s Lounge is the resource for non-fiction authors who want more than just a book.

Instead of getting overwhelmed trying to figure it all out, you’ll get a clear, proven path.

Some mini-courses walk you through writing and publishing your book and then show you how to create a book marketing strategy to build a business around it.

With monthly Q&A sessions, live masterclasses, and networking events, you’ll never feel alone on your journey.

You’ll get the tools, the plan, and the community so you can write with purpose, build a brand that stands out, and design a business that goes beyond the book.

Join The Author's Lounge

Meet Dale

Why Work With Me

25+ years in corporate marketing and personal branding across IT (software, hardware, services), manufacturing, and health & safety. Formerly, as an associate with the Welsh Assembly Government, where I delivered strategic marketing plans for 60+ SMEs and taught practical marketing workshops.

I’m also an author, coach and book to business strategist, so your strategy is book-savvy and commercially grounded.

So that’s the official blurb – here’s the real day-to-day stuff. I’m an author just like you, and I, too, need to remind myself to market my book. Like you, I am committed to creating a business around my book.

Here's what happens inside the Author's Lounge

What You Get as a Member

Your $9/month membership gives you access to:

Masterclass Replays: All public masterclasses are archived here. I turn them into mini-courses, complete with worksheets.
Weekly Marketing Tips: Bite-sized, strategic ideas to help you grow your audience and sell with soul.
Monthly Q&A: Ask questions and live feedbook on your book and marketing.
Coffee & Chat Networking: Connect with fellow authors in a relaxed, real-time setting.
Free Ebooks & Resources: Tools to support your author adventure.

Why Most Authors Fail at Book Marketing (and How to Avoid It)

Paid courses and program content

There’s also a range of paid courses for when you are ready to invest in the next stage of your author adventure.

Plus, if you enrol on a live program, this is where your content will live.

The Author’s Lounge is your space to:

Write with clarity and purpose
Build a brand that stands out
Design a business that goes beyond the book

What Else?

Weekly Marketing Actions (That Actually Work)

Every week, you get one focused marketing task designed specifically for non-fiction authors. This includes video training and worksheets so you know exactly what to do and how to do it.

No more guessing, or that dreaded – just steady progress that compounds over time.

Available as a paid optional extra.

Monthly Author Networking Calls

Connect with other non-fiction authors who understand your challenges. We run calls at different times to include UK/European and US members.

Build genuine relationships, find collaboration opportunities, and get support from people on the same journey. Because writing alone doesn’t mean you have to market alone.

Book Canvas Clinics

Masterclasses that map how your book connects to your bigger business and impact goals. Plus ongoing refinement as your strategy evolves.

Most authors think about their book as a product. I’ll help you see it as the centre of your business ecosystem.

Available to clients who take the Book Marketing Strategy Canvas course.

Book Club Training Sessions

Share your expertise with fellow members by leading training sessions on your book’s content. Build your speaking confidence whilst helping other authors grow.

This is not another Facebook group where people post motivational quotes and nobody actually does the work. It’s a strategic community for non-fiction authors who are serious about turning their books into sustainable businesses without losing their souls in the process.

Join Today

This is for you if:

Your writing, written or published, a non-fiction book
You want your book to build your business and authority (not just sit on Amazon)
You’re committed to consistent marketing action (not looking for quick fixes)
You value community and collaboration over going it alone
You’re ready to invest $9/month in your book’s success