Dale Darley

About Dale

Who we are

Some stories refuse to stay quiet

If you found your way to me, then chances are you have a story and a lot of wisdom to share and possibly a book and other stuff that wants to come from that.

I call myself The Word Alchemist because words have always been my thing. Instead of coach, I like to call myself a guide and facilitator for those who want to write their way home via creative life writing, memoir (with a message) and hybrid memoirs.

The place you will mostly find me is The Memoir School and The Soul Writers Lounge.

When I developed the Write From The Wild methodology, I wanted to help writers to get really connected to their delightfully messy and unpredictable writing while honouring their energy, body’s wisdom, and just seeing what wants to emerge.

My journey started in tech, right at the fun beginnings of those things called personal computers – it was fun being in training, but there were so many programs to learn. I transitioned into all sorts of careers, finally landing on corporate marketing – which I loved and stayed in for over 25 years. But when life handed me its unavoidable curveballs, I found that the words I used to sell were also very powerful for healing and transformation.

Today, I live in rural Spain, surrounded by peace, tranquillity, and a wonderfully warm local community. When I’m not writing or mentoring, you’ll find me walking the local trails with my three rescue dogs – Marley Moo, Angel, and Tommy – who provide daily masterclasses in breathing, staying grounded, and keeping a healthy sense of humour.

Pop the kettle on, bring your honest, messy ideas and writing (dressing gowns, a cuppa and cake are welcome), and let’s turn your story into magic.

Dale Darley

Before the stories that follow, I had a varied career. MBA. ILM Level 7 Executive Coach. Corporate learning and development. Sales And Marketing. The kind of work that looks impressive on paper and which slowly burns you out if you’re not careful. I was good at it, and I enjoyed a lot of it because, of course, nothing is all bad. But like much of corporate life, there were the politics and things you don’t discuss except maybe quietly around the coffee machine. 

My journal held me through all of this, even when I wasn’t sure what I was writing towards. But as we know – the body keeps the score, and my body started to answer the questions, I’d been avoiding.

What Came Next…

Being made redundant while in corporate life hit me hard, but also opened up a fabulous opportunity for consultancy and back to corporate training.

What I didn’t factor in was a dreadful home life that brought me to my knees.

Back then I didn’t connect my body rebelling with what was going on – I simply existed.

In 2014, I left the home life that held me hostage and started a new adventure in Spain. It was 6 weeks after discovering my husband’s double life that myself and the dogs left home.

but…

In 2016, my thyroid went into overdrive. However, I was better equipped to work though my issues. Using nutrition, energy work, crystals, visualisation, and writing – specifically writing from and for the throat chakra. I healed naturally.

In 2018, I fractured my spine. High prolactin. Crushing fatigue. I used the same tools – nutrition, energy, visualisation, and writing. This time the writing took the form of an unpublished book about healing osteoporosis and pages and pages of journal entries. I healed again.

In 2019, I was diagnosed with MGUS. For the first time, I felt mortality breathing down my neck. I decided to live with the fatigue, eat well, and rest. I wasn’t always successful at the rest.

In 2025, I discovered my immune system was attacking my thyroid. I changed my diet again and felt the tiredness settle deeper into my bones. I realised I didn’t have the energy to be “out there” anymore, so I retreated and focused my energy on what I could do.

That same year, I wrote Words from the Wild as a deep healing project – to release the past and make way for other creative projects.

2026: I’m reconnected with writing and creativity and back to a memoir and life writing because that is where my heart has always been.

I’ve created The Soul Writers Lounge on Skool, a writing community and The Memoir School and I am doing more things that I love and that make sense to me.

Dale Darley

Somewhere in the middle of all this healing and breaking down and rebuilding, I lost myself. I think that is easy to do, isn’t it?

I stepped away from word alchemy and life writing. I kept trying to be what I thought would work, what would sell, what would make me visible, but my body kept pulling me back home.

So here I am. The Word Alchemist again. Not because I’ve figured everything out, but because I know what works when everything is falling apart.

I know you can write your way home to yourself.

There are many fabulous tools – the journal being my fave, then there is breath and imagination and energy work. We have to be willing to stop, face the void, and choose what brings you joy even when you’re tired and your body won’t cooperate and the world is loud with expectations.

I know because I’ve done it. I’m still doing it.

This is what I offer: an invitation to come home to yourself through memoir, reflective life writing practice, journaling, breathwork, visualisation, and energy work.

Explore who you are and who you’re becoming in a space that’s safe enough to be real.

Background & Qualifications

Background

I hold an MBA from The University of Glamorgan, an ILM Level 7 Executive Coaching certificate, and an NLP Practitioner certificate.

Prior to becoming a coach/mentor, I taught Executive Leadership, Assertiveness Skills, and Knowledge Management.

I have served in senior marketing management roles in the Health & Safety, IT, and manufacturing sectors for over 25 years.

Qualifications & Certificates

  • MBA
  • ILM (Institute of Leadership Management) Level 7 Executive Coach
  • NLP Practitioner
  • Trainer the Trainer
  • Assertiveness Teacher
  • Brain-Friendly Training – Train The Trainer.
  • Creative Writing
  • Leadership Development
  • Reiki 1,2 & Angelic
  • Crystal Therapist & Healer
  • Nutritional Healing Therapist (Naturopathic)

From Corporate Life Books and Writing

I didn’t set out to be a book coach. I arrived by creating safe spaces for women to learn to write and heal. Clients came to write without the pressure to publish and then asked me to help them publish.

That became my book Writing to Heal, followed by Plan Your Non-Fiction Book In A Weekend and over 13 years of guiding real people with real stories: the 13 Women’s Stories project (2013), The F Factor anthology (2015), and many more.

In 2018, when my spine fractured, I kept working because this work mattered. Through the pandemic, I balanced part-time corporate marketing roles and then published the first Healing Book Project anthology (2022). It was meaningful, and it burned me out – that was a big fat lesson.

I remained in part-time marketing and book coaching until early 2025, when I got the call to write Words From The Wild. Sometimes the heart calls.

Milestones

  • 2013: 13 Women’s Stories project
  • 2015: The F Factor anthology
  • 2018: Spine fracture; part-time coaching with new boundaries
  • 2022: Healing Book Project anthology – Rebirth
  • 2023: Book-to-Business Strategist
  • 2025: Memoir Foundations
  • 2025: Writing my hybrid memoir and course creation
  • 2026 – The Soul Writers Lounge & The Memoir School
  • 2027 to come – Journey Of The Heart
Dale Darley

The Furries

The Daily Bits

I live in the peace of the hills in a tiny hamlet in Almería, Spain, with three elderly rescue dogs – Marley Moo, Angel, and Tommy – who ensure I walk, breathe, and keep perspective.

As a 3/6 emotional projector and INFJ, I see patterns others miss. I sense when someone is ready for transformation, when they’re hiding from their truth, and when they’re finally prepared to claim their voice.

My journey taught me that our stories, especially the messy middle parts, are often our greatest gifts.

Not because they’re dramatic or unique, but because they’re deeply human. They are the bits that connect and heal us. And they give others permission to stop betraying themselves, too.

The Soul Writers Lounge

I call my community the Soul Writers Lounge because that’s what it was from the beginning, before I tried to make it into something more marketable.

I’m here to do what I want and invite you to do the same – to write your way home, however that looks for you. Whether it’s one sentence a day in a journal, or a dedicated creative life writing course, or anything in between.

All you need is an open heart, an open mind, and a pen.

I guide my community through the messy middle – that uncomfortable, transformational space where you’ve outgrown who you were but haven’t fully stepped into who you’re becoming.

I help them recognise where their creative energy has been going (people-pleasing, perfectionism, playing small, constantly putting themselves last) and redirect that same powerful energy toward what matters: their heart’s desires and Heart Project.

Heart’s desires are the raw material of your heart and soul’s longing. They’re not the polished, presentable wishes you share at dinner parties. They’re the secret ones, the impractical ones, the ones you’ve learnt to dismiss and learnt to hush.

  • Your heart’s desire = the FEELING (peace, rest, freedom, joy, ease, belonging, safety, vitality)
  • Your Heart Project = the VEHICLE that delivers that feeling

But if you don’t know the FEELING you’re longing for, you might pursue the wrong vehicle. You might exhaust yourself travelling when what you need is rest. You might force yourself to write when what you crave is ease.

A Heart Project is the creative work that wants to be born through you – this also works in the leadership context too. What matters is that it’s yours – unapologetically, wildly, beautifully yours.

This is coming home to yourself.