Book Marketing Services

Your Story Matters And So Does Your Marketing

Visit Work With me The Book Marketing Strategy Canvas

Book Marketing Strategy - Books Build Businesses

Think Differently

Writing the book is only half the story. The other half is strategic marketing that turns your book into the foundation of a business ecosystem – lead magnets, email, blogs, services, courses, speaking, and partnerships that actually fit you and your energy.

I work strategy-first (nonfiction only). There are no gimmicks, no “growth hacks,” and no done-for-you. We get clear on positioning, audience, promise, and pathways, and only then do we map tactics and content.

Think Differently - Strategic Book Marketing

Why Most Authors Fail at Book Marketing (and How to Avoid It)

12 Week Book To Business Program

For non-fiction authors who think differently and want their book to build their business, authority and impact

Inside you will find:

Weekly book, brand and business meetings
Each week tackles an aspect of the Book Marketing Strategy Canvas
Interactive and lots of feedback
Weekly Marketing Actions (That Actually Work)
Canvas Clinics
Accountability Groups
90 Day Plan

The Book Marketing Strategy Canvas is inspired by the Business Model Canvas created by Alexander Osterwalder of Strategyzer.

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From Book to Business Blueprint Session

90-Minute Strategy + 2 Follow-Ups

Your book is more than words – it’s the foundation of your business. I guide you through a proven process to design a marketing strategy you can follow and feel proud of.

Together, we create a clear, realistic marketing plan that fits your goals, resources, and energy.

Visit Work With Me

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12-Week Group Book To Biz Programme

Step by step, we’ll map out your book ecosystem and create a strategic marketing plan that explains how your book connects to lead magnets, blogs, social media, services, and courses, so your book becomes the cornerstone of your business.

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Online Courses

Learn how to plan and execute a strategic-first marketing approach at your own pace.

Why Strategy First (and what it leads to)

Without a strategy, you get random acts of marketing, launch panic, and content fatigue.

With strategy, you get:

Clarity: a sharp positioning and a reader promise that guide every decision
Coherence: your book → lead magnets → services/courses all connect
Confidence: a plan you’ll actually follow (aligned with your capacity and energy)
Compounding assets: content pillars and email that grow over time
Credibility: consistent brand voice and authority in your niche
Commercial outcomes: enquiries, students, clients, speaking, and revenue

What We Create Together

Reader & Market Insight: market overview, ideal reader, competitor scan
Positioning & Promise: the “why you, why now” that differentiates your book
Book-to-Business Map: how your book powers lead magnets, emails, blogs, services, courses
Offer & Value Ladder: free → entry → core → premium, aligned with your book
Content Strategy: 3–5 content pillars and a focused 90-day calendar (no overwhelm)
Platform Choices: channels that suit you (email first; socials as needed)
Launch Ideas: pre-launch, launch, and post-launch arcs (right-sized for you)
Partnerships & PR Angles: communities, podcasts, stages, and allies
Measurement: simple, human metrics that matter (not vanity numbers)

This isn’t for you if:

You write fiction. I work exclusively with non-fiction.
You want speed over substance and aren’t ready to do the inner work.
You expect done-for-you marketing (ads, daily socials, PR). That’s not my lane.
You’re after rigid formulas, hacks, or “bestseller in a weekend” promises.
You’re unwilling to niche, choose a clear audience, or commit to a strategy.
You want to rush the process
You’re looking for a magic formula that works for everyone

Meet Dale

Why Work With Me

25+ years in corporate marketing and personal branding across IT (software, hardware, services), manufacturing, and health & safety. Formerly, as an associate with the Welsh Assembly Government, where I delivered strategic marketing plans for 60+ SMEs and taught practical marketing workshops. I’m also an author and coach, so your strategy is book-savvy and commercially grounded.

How It Works

Book a discovery call (fit + outcomes)
Choose your path (Intensive, Group, or Course)
Do the pre-work (short, targeted)
Build the strategy (together)
Implement (you or your team; I don’t do done-for-you)
Review & refine (follow-ups or ongoing advisory as needed)

FAQs

Do you implement? No, this is strategy, planning, and skills. You or your team implement.
Do I need a finished manuscript? No. An outline to a final draft is ideal; we can plan pre- or post-publication.
Will you use AI to help with the plan? Yes. AI supports brainstorming and translating transcripts. You still have to think.
I hate marketing. Can this still work? Yes. We’ll choose right-sized, values-aligned tactics you’ll actually do.
What results can I expect? Clarity, focus, and a plan that, if you take action, will translate into results.