Writing a book is hard enough without having to figure out what comes next the offer, the program, or the next step for your reader? That can feel like a fog.

But it actually starts much earlier – right when you’re planning your book and asking: Who am I writing this for?

• You need to know your reader.
• What’s their emotional journey?
• What are they hoping for, fearing, longing to change?
• And how are you going to get them fired up – not just to read your book, but to take the next step with you?

It can be a bit of a minefield – but it doesn’t have to be.

You want your reader to say, “I loved your book” and then do something with it. Join your circle. Book a session. Step into your bigger work.

When you know your reader, everything shifts.

• You’ll know what your book needs to give them.
• You’ll know what your deeper work is meant to hold.
• And you’ll know how to build the bridge between the two.

In this masterclass, you’ll learn how to

• How to map your reader’s actual journey (not the one you’re assuming they’re on)
• What your book needs to give them versus what your deeper work provides
• The six reasons readers say yes to transformation (and why pain isn’t always the main driver)
• How to build trust and recognition through your writing so the right people find their way to you

Whether you’re writing a memoir, self-help, or thought leadership piece, this framework helps you connect the dots between your message, book and your business.

Perfect for authors who want their book to attract the right readers and clients.

• The Three Integration Models – How to weave story and teaching together (and which approach fits your material)
• Your Story, Their Transformation – How to identify which parts of your journey contain universal wisdom
• Safe Storytelling Practices – How to write difficult material without retraumatising yourself
• From Timeline to Teaching – How to uncover the stories that matter and the insights they hold

• Why sharing your messy middle makes you more credible, not less
• How memoir positions you as an authority in ways traditional how-to books can’t
• The difference between writing for catharsis and writing for impact (and why you might need both)

• You have a transformation story but aren’t sure how to make it useful to others
• You want to write a memoir that matters without it feeling self-indulgent or overly exposing
• You’re building work that includes your lived experience as part of your authority

Join me for a live session. I’ll walk you through the Seven Pillars of Thinking Differently, a framework designed to help authors think strategically about their book, brand, and business.

Transform Your Book from a Product into a Platform.

Many people write books to support their existing business. What if you built your business to amplify your book’s impact?

You’ll learn:

• Why your book should be driving your business strategy, not serving it
• The three-phase evolution that transforms authors into leaders
• How to identify your book’s “business DNA” even if you’ve already published
• The seven pillars that separate tactical authors from strategic ones
• Case studies of authors who built businesses around a single book concept

This session will help you think like a strategist.

What is The Author’s Lounge?

The Author’s Lounge is more than a community.

Through mini-courses, you’ll learn how to write and publish your non-fiction book and create a book marketing strategy that works for you.

We go beyond just the writing with:

• Live masterclasses
• A monthly “Ask Me Anything” Q&A
• Networking events where you can connect with your fellow authors.

You’ll get the tools and the plan to write with purpose, build a brand that stands out, and design a business that goes beyond the book, all while avoiding burnout.