(’I’ and ‘we’ refers to Dale Darley owner of this website)
Last updated: February 2026
Our Commitment to Your Privacy
I am committed to keeping all your personal details safe and secure. This privacy policy strictly protects the security of your personal information and honours your choices for its intended use. I carefully protect your data from loss, misuse, unauthorised access or disclosure, alteration, or destruction.
Legal Basis for Processing (UK GDPR)
I process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Depending on how you interact with this website, the legal basis for processing your data will be one or more of the following:
Legitimate interests – processing is necessary for my legitimate business interests, where these are not overridden by your rights
Collecting Your Personal Information
I will only use the information I collect about you lawfully. I will not pass your details to any third party and do not send marketing emails unless you have registered to receive them, purchased from me, or downloaded one of my free or paid products.
The information I may collect includes:
- Your full name
- Your email address
- Your postal address
- Payment information (processed securely via third-party payment processors — I do not store card details)
This information is collected when you download free products, purchase products or services, or subscribe to my newsletter. I will never collect sensitive information about you without your explicit consent.
Generally, this information is requested when you are either downloading free products, when you purchase any of my products (eBooks, software etc.), or when you subscribe to my newsletters. I will never collect sensitive information about you without your explicit consent. The information I hold will be accurate and up to date. You can check the information that I hold about you by e-mailing us at dd@ daledarley .com. If you find any inaccuracies we will delete or correct it promptly.
How I Use Your Personal Information
Your personal information is used for the following purposes:
- To send information, recommendations, and resources to you
- To provide support after you have purchased products or services from me
- To help me create and deliver content most relevant to you
- To inform you about new products, services, special offers, and information I feel may be useful to you
I will only disclose your personal information without notice if required to do so by law, or in good faith belief that such action is necessary to:
Act in urgent circumstances to protect the personal safety of users of daledarley.com
Cookies
This website uses Real Cookie Banner to manage cookie consent. Cookies are small text files placed on your device to help the website function and to collect information about how you use it.
The types of cookies used on this site may include:
- Strictly necessary cookies – essential for the website to function; these do not require your consent
- Functional cookies – remember your preferences to improve your experience
- Analytics cookies – help me understand how visitors use the site (e.g. Google Analytics)
- Marketing cookies – used to deliver relevant content and track the effectiveness of communications
When you first visit the site, you will be presented with a cookie consent banner. You can accept, reject, or customise your preferences at any time by clicking the cookie settings link in the footer of this website.
Data Retention
I will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. If you unsubscribe from my mailing list, your data will be removed within a reasonable timeframe.
Third-Party Processors
To run this website and deliver my services, I use a number of trusted third-party tools which may process your data on my behalf. These include email marketing platforms, payment processors, and course hosting platforms. All third parties are required to handle your data securely and in accordance with applicable data protection law. I do not sell your data to any third party.
Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right to access – request a copy of the data I hold about you
- Right to rectification – request correction of inaccurate data
- Right to erasure – request deletion of your data (‘right to be forgotten’)
- Right to restrict processing – request that I limit how I use your data
- Right to data portability – request your data in a machine-readable format
- Right to object – object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent – where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please email: dd@daledarley.com
Data Security
I take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no method of internet transmission is 100% secure, and I cannot guarantee absolute security.
Changes to This Policy
I may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact
If you have any questions about this privacy policy or how I handle your data, please contact me at dd@daledarley.com
If you are unhappy with how I have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
