At the time I was writing a book about planning a book, this wasn’t just about the book plan, it covered the whole of the prospective writers personal brand plan as well. It seemed to me little point in writing a book for your business if that book wasn’t a business. Does that make sense to you?
Let me explain.
A book to me is never just a book. It is a one thing. This is where the business model canvas comes into it’s own.
It provides clarity when you start to build a business
Planning and writing a book gives you clarity of core message and process. The business model canvas lets you look at it as a business. This will as it does me spark many ideas, the big picture, as well as keeping you focused on the detail.
When you look at a book as
The whole process around a book brings together everything about your business. Think of it like a condenser and as an expander.
People often think that a book is just about creating an outline and writing it. Yes, you can JUST do that, but what if you want more from your business?
In this series of
What I love about this is quite simply the whole plan is on one sheet of paper. As a person who can write and write and write, this canvas draws me back to simplicity. When it’s simple, I know I will use it.
Let’s say you have a coaching or consulting practice. You generally do a number of marketing activities to generate business. When you have won a piece of business, you will have a process that you follow, some tools that you apply and perhaps some training or coaching that you deliver. Success is measured by something that you and the client determines from some goals you set at the outcome. And then that’s it. Job done, time to move on. But what if you could deliver more value?
With a book in hand, you can use this now as:-
These are a few ideas, there are many more depending on the nature of your business and your dreams.
There is little point writing a book and planning all of this other stuff around it, if it doesn’t fit with your passion and where you want to go with it.
If you take me for example, my passion is around enabling people to find their voice, creating
At the point of writing this
This book is a fantastic ‘product’ for me to also demonstrate how to live and write a book like this. It has been my hardest book to date. What an eye opener and that’s all I will say on the subject. However, this learning has given me new insight into my business and that can only be good for you, right?
My hope is that you can see how a book will benefit your business in ways you may have never considered. If it daunts you, you could plan and write the book from other products and services you have – as they say – there is more than one way to skin a cat (as an animal lover this makes me squirm…).
Your mission should you choose to take it is to connect with me and chat about your book and strategy.
If you are not quite ready then you can take the 7 days plan your book challenge, this has been designed to enable you to clarify your book.
Enter your details and download this guide and your non-fiction book plan
Strategist, Coach, writer and author. Helping you to make sense of your ideas and personal stories so that you can create simple strategic direction and design the right products and services for your business. Mum to three dogs and a family of swallows. Life without cake is a life unlived.
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