Blogs And Musings

So, we’ve said, a hybrid memoir combines the emotional power of personal narrative with the practical guidance of self-help. Think of it as: Your story (the memoir part) — the lived experience, the journey, the transformation you went through. Your wisdom (the self-help part) — the lessons, frameworks, and tools you discovered along the way. Their transformation (the result) — readers see themselves in your story AND walk away with actionable guidance.

You have this incredible story burning inside you - maybe it's your memoir, a business book, or wisdom you desperately want to share. But every time you sit down to begin, your mind spirals: Where do I even start? How do I organise years of experiences? What if no one wants to read this? The blank page stares back, and you close your laptop, promising yourself you'll start tomorrow.

If you approach your book marketing through the lens of this framework it will help you to stay on track with your strategy

Do you think we live in a culture with completion instead of being beautifully unfinished? You know those before and after photos, success stories with neat endings and transformation tales that tie up with spiritual bows. I wonder if this feeds into the message that we need to have it all figured out before we're worthy of being heard.

In this blog on book marketing we are looking at 3 reasons authors book marketing could fail. That failure is only feedback.

The first in a series on memoir writing for women ready to tell their deliciously real and messy stories I am sure many of us feel exhausted from editing ourselves into being acceptable.… Read more: Memoir: Why Your Messy, Unfiltered Truth Matters

It was long ago and far away, but standing backstage at the Miss Cardiff pageant, surrounded by confident contestants, I felt like an imposter. I turned up ready and made up, with my… Read more: The Art of Growing Into Yourself: A Journey to Self-Acceptance

There’s something deliciously rebellious about being sixty-four and finally understanding that howling at the moon isn’t crazy, it’s perfect for letting it all go. I wouldn’t dare howl on the terrace with the… Read more: Sturgeon Moon Rising: Full Moon August 2025

In the quiet moments of self-reflection, many of us find ourselves standing at a crossroads, contemplating the delicate balance between who we are and who we might become. The journey of reinvention, particularly… Read more: Reinventing Yourself with Confidence

It’s 8/8. The spiritual internet is ablaze with talk of portals, downloads, and cosmic upgrades. Your social feeds are flooded with crystal grids, activation ceremonies, and promises of profound transformation—if only you buy… Read more: The Lion’s Gate Portal 2025

Can I invite you to explore the lost art of writing by hand? You may surprise yourself with how wonderful it is.

Marketing communications, plan, test, measure, it's all in the process. Your book and book marketing deserves more